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Fusion Posts '20 Reasons You Shouldn't Work at BuzzFeed,' Then Freaks Out and...
Right in the middle of the #Blizzardof2015 brouhaha on Monday, Fusion quietly dropped a glove-slap of a video making fun of BuzzFeed—prompting a mini storm on Twitter. At around 5 p.m. Monday, as many...
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Obama's BuzzFeed Video Has Already Been Viewed More Than 15 Million Times
President Barack Obama wants to spread the word among millennials that the deadline to sign up for healthcare coverage is Feb. 15 (this Sunday). So, to connect with the hard-to-reach demographic, the...
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10 Must-See Digital Marketing Stats From the Past Week
Last week felt like a year in Internet time because there was so much happening online. It started with the Oscars and ended with escaped llamas and the dress. There were also touching "LLAP"—live...
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4 Mobile Innovations That Are Hastening the Decline of Desktops
Earlier this winter I joined several hundred investors at Helsinki's annual Slush event, which started in 2008 as a cozy gathering of Nordic entrepreneurs and has since grown into a leading conference...
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4 TV Shows That Have Awesomely Come to Life at SXSW
It's not just interactive technologies, film and music at the South by Southwest festival on March 13 through March 21. Several TV brands came to Austin and devised experiential activations that let...
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After Removing Article Critical of Dove, BuzzFeed Says It Wants to Avoid...
UPDATE: BuzzFeed editor-in-chief Ben Smith has republished the site's negative articles about Dove and Monopoly, noting that he had ordered them removed "without any respect to our standards or...
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Is Facebook Trying to Edge Out YouTube?
On April 30, Popsugar will announce a daily show called Popsugar Rush at its Digital Content NewFronts presentation. But rather than have viewers catch the program on its women's lifestyle channel on...
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Why BuzzFeed Is So Good at Finding Millennials Online
Instead of rolling out celebrities or playing up new series at its NewFronts presentation Monday, BuzzFeed highlighted what it does best—finding millennials online. CEO Jonah Peretti explained that...
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BuzzFeed's New Revenue Chief Says There Are 3 Reasons People Share Its Videos
SpecsWho Lee BrownCurrent gig Chief revenue officer, BuzzFeedPrevious gig Global head of brand partnerships, TumblrAge 42BuzzFeed reportedly made over $100 million in revenue in 2014. How will you...
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As Others Pitch Their Original Content, YouTube Sells Its Massive Millennial...
As most of tech's top media companies pitch their big new content ideas this week, YouTube decided to go another route: selling advertisers on its young and passionate audience. The Google-owned video...
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BuzzFeed's Baltimore Report Gets a Correction
BuzzFeed has added an editor's note to a story posted Wednesday night to reflect doubts about the story's sources. "The people interviewed in this story have since claimed online they were dishonest...
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End of the Click-through? New Facebook Tool Lets Publishers Post Stories...
Mobile Facebook users may soon spend less time navigating directly to a publisher's website to check out an interesting article. Instead, they'll find some of that content posted directly to the News...
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Pitch Perfect 2 Rocks a Strong Social Game, From Snapchat to Instagram
Pitch Perfect 2 is set to hit theaters tomorrow, but it's been playing on social media for months. The studio behind Pitch Perfect, Universal Pictures, even has a couple of social firsts from the...
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How to Make Branded Content That Resonates With Millennials
SpecsCurrent gig Branded entertainment creative director, AwesomenessTVPrevious gig Executive producer and creator, Fashion StarAge 45Which qualities does branded content require in order to resonate...
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OMG! BuzzFeed Could Be Making TV Shows Soon
And now, 10 reasons BuzzFeed could be working on a TV series ... OK, there's just one reason, but it's a really good one: CEO Jonah Peretti just said so. During a Visa-hosted talk at Cannes Lions,...
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Snapchat Replaces Yahoo and Warner Music With BuzzFeed and iHeartRadio
Snapchat has added BuzzFeed and iHeartRadio to its Discover portal—which lets publishers share up to 20 stories a day on the social mobile app—and Yahoo and Warner Music Group's channels have been...
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Can Digital Shops Survive the Branded Content Boom?
With the BuzzFeed effect in full swing as more and more online publishers mimic the popular viral news site by creating sponsored content for brands, digital agencies find themselves forced to adapt....
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BuzzFeed Plans to Bring Its Brand of Viral Journalism to Japan
BuzzFeed's traffic numbers are prompting the company to think globally, and today it announced a dedicated editorial operation in Japan. To gain traction, it's partnering with Yahoo Japan. Greg...
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NBCUniversal Invests $200 Million in BuzzFeed
Less than a week after investing $200 million in digital media company Vox, NBCUniversal has coughed up another $200 million for an equity stake in digital powerhouse BuzzFeed."BuzzFeed has built an...
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Here Are the Perks BuzzFeed and WPP Will Get From Partnering With Each Other
In an effort to marry analytics capabilities with a global roster of brands, GroupM and BuzzFeed on Thursday announced a one-year partnership to further harness the power of data and branded content....
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